by Ravi Ramineni, lead contributor to OnFooty.com.
Santi Cazorla moved to Málaga at the beginning of the 2011-12
season. The
fortunes of Villarreal nose-dived culminating in relegation.
Exactly the opposite happened at Málaga. Relegation candidates in
2010-11, Málaga finished fourth in 2011-12, qualifying for the
Champions League for the first time in the history of the club.
Cazorla moved to Arsenal a few weeks ago. This post attempts to
quantify the impact of Santi Cazorla.

Methodology
- Compare the overall performance of a club with and without
Santi using certain Key Performance Indicators (KPIs)
- T-tests to determine the statistical significance of the
differences in the datasets
Assumptions
- Giuseppe Rossi was out injured for most of 2011-12. His
absence is not factored into the analysis.
- Cazorla has played in multiple midfield positions at
Villarreal. This analysis uses aggregate data of the player in
2009, 2010, and 2011.
Analysis
Points, goals and goal difference are the top-level KPIs
football club. Shots, assists and the performance in the final
third are lower level offensive KPIs that have a big impact on the
top level KPIs. Since Santi Cazorla is an attacking player, I will
only compare the lower level KPIs of the attacking side of the
ball.
Top-level KPIs
Villarreal 2010-11 vs. Villarreal 2011-12
Villarreal with Cazorla &
without Cazorla in 2009-10

Observations
- Points per game are down in 2009 (with vs. w/o Cazorla).
- The deltas in Goals per game and GD per game are not
statistically significant.
- Points per game, goals per game and GD per game are
drastically down in 2011 compared to 2010. As stated earlier the
absence of Giuseppe Rossi for most of 2011 could also have
contributed to this huge difference.
Low level KPIs
The low level KPIs look at the impact of Santi Cazorla in the
"offensive high-value" zones - the final third and the 18-yard
box.
Villarreal 2010-11 vs. Villarreal 2011-12

Villarreal with Cazorla & without Cazorla in
2009-10

Observations
- Shots on target is down by a significant margin in both
datasets
- Total shots is down in 2011-12 but up slightly in 2009 without
Santi Cazorla but this number is not statistically
significant
- Successful dribbles in the final-third are down in both
datasets but the difference is significant only in 2010-11 vs.
2011-12.
- Penetration into the area (passes completed in the 18-yard
box) is down by 7.16% 2011 vs. 2010. However it up by 12.31% in
2009 when Santi Cazorla was not in the line-up. However,
these numbers are not statistically significant. More data is
needed to establish the trend
- The heat map of Cazorla in 2009 vs. 2010 explains this. Santi
Cazorla featured a lot on the left wing as compared to a more
advanced and central role in 2010.

More observations on the Santi 2009 vs. 2010 heat map
comparison
- Santi Cazorla played more centrally and closer to the penalty
area in 2010 compared to 2009
- Cazorla has a strong influence in the final as well as the
middle third of the pitch. This highlights his versatility at
playing almost any position across the midfield as well as his
contributions to the defensive side of the game.
Shots on Target
- Villarreal 2010-11 vs. Villarreal 2011-12

Observations
- Most shots on target coming through the center in both the
years.
- Difference erosion plot shows that there the median location
of the shots on targets moves towards the center from left (inside
18-yard box) and backwards (away from the opponent's goal)
- This indicates lesser penetration into the 18-yard area.
- The chances of scoring increase as the shot distance
decreases. Here the median shot distance has increased, indicating
a reduction in conversion of shots on target into goals.
Villarreal with Cazorla & without
Cazorla in 2009-10

Observations
- The median of the location of the shots on target has moved
from inside the 18-yard box and the center to outside the penalty
box and the left - This is a proxy for the lack of penetration into
the final third.
Balance in attack
I looked at the percentage of completions from each zone (right,
center & left) of the final third.
Note that the size of the center is almost double the size of
either left or right zone. The 18-yard box is a part of the center
zone.

Villarreal 2010-11 vs. Villarreal 2011-12

Villarreal with Cazorla & without Cazorla in
2009-10

Observations
- In 2010-11, the completions in the final third are roughly
split in 1:2:1 ratio for left, center and right respectively. This
is very close to the actual ratios of the surface area in each of
these zones
- However, in 2011-12 (in the absence of Cazorla) the ratio is
close to 1:1.2:1 that indicates the attack through the middle
suffered.
- In the 2009 season, the team seem to have had slightly more
balanced attack without Cazorla in the line-up
Overall Findings - (aka, what Arsenal fans can expect
from Santi Cazorla )

- Santi Cazorla had a positive impact on all of the top-level
KPIs. He also had a positive impact on almost all of the low level
KPIs on the offensive side of the ball
- Santi Cazorla had a positive on the penetration into the
18-yard box
- The median distance of the shot on target was lesser with
Santi Cazorla in the line-up : More penetration = more close range
shots on target
- Cazorla had a positive impact on the overall balance of the
attack
- Cazorla's heat map of 2010v2011 shows that he has strong
influence on the final third as well as the middle third of the
pitch. This indicates his versatility to play at multiple positions
in the midfield and his commitment to defensive duties.
All images ©Action Images