OptaPro is to partner with the University of Liverpool Management School Centre for Sports Business to support their MSc Sports Business & Management programme.
The leading programme offers students a master’s level understanding of the global business of sport; its organisations, stakeholders and the disciplines which make it operate successfully, with a business focus on the challenges and opportunities within the global sports business.
Within this module, students have a unique opportunity to work with detailed Opta data via OptaPro’s ProVision tool, an analytical resource developed in partnership with TruMedia Networks.
Students will apply data to answer ‘real-world’ challenges bespoke to the sports analytics industry, presenting their findings to a select group of industry professionals.
Alongside this, OptaPro will deliver a guest lecture that will explore and showcase the use of data and analytics within the global professional football industry.
The programme provides students with the opportunity to study an MSc Sports Business in a Russell Group University which has an excellent reputation and network within football, horse racing, cricket, rugby and other sports based on its provision of high quality education in the business of sport over the past 15 years.
Discussing the partnership, Head of OptaPro Ben Mackriell said:
“OptaPro is delighted to partner with one of the United Kingdom’s leading Universities and management schools to establish a relationship geared towards innovation in sports analytics. By providing Opta data and analytics tools to students on the course, we are excited to explore new perspectives on the applications of data to affect and influence performance in elite sport.
“There is now a significant data analytics community in all sports and at OptaPro we are driven every day to find new ways to analyse, interpret and visualise performance data to impact the work of professional teams across the world. During discussions with staff at Liverpool University, we feel they share our ambition for developing these methodologies with the ultimate goal of influencing the work being done at the front line of performance analytics.
“With the support of world class facilities and course leaders we look forward to working with the University and its students to support the continued growth of analytics in sport.”
David Cockayne, Senior Lecturer and Course Leader at the Management School, said:
“The world of professional sport is constantly evolving, both at the performance and business level. OptaPro strives to provide sports organisations with insight that helps deliver competitive advantage. Likewise, our MSc Sports Business & Management seeks to provide a transformative student experience geared towards equipping and empowering the next generation of sports business leaders. Our partnership is therefore a perfect alignment of values and ambition, one in which I am confident will have a positive effect on our students’ learning, and future employability.”